I’m a Nevada City–based UX and product designer who specializes in complex problem-solving for software and web projects. And I do it in ways that are friendly, approachable, and focused on great results.

I help teams translate messy or complicated requirements into clear information architecture, smart interfaces, and human-centered experiences.

I want people to enjoy using the tools I help make.

I especially love working with mission-driven businesses, tech teams with a complicated story to tell, and (of course!) outdoor or bike-related brands.

Nice things to say

  • “Joy is without a doubt the most talented UX professional I have come across in my career. She can design for any problem and loves solving usability problems, she can lead a dev team, she can be an idea factory, she can be the person that interfaces with your customers, and pretty much any other role you can define for her. Joy draws experience from so many industries and clients, and it shows up in her work. She is professional, and she makes every team more fun.”

    Corey Hill - Spectra Logic

  • "Joy is a talented designer and a pleasure to work with. She brings to all of her projects enthusiasm, professionalism and a healthy dose of fun! She has a great work ethic, is very organized, detail oriented and deadline driven. She is a huge asset to any creative team, and comes to the table loaded with ideas and inspiration."

    Tara Eglin - Title Nine

  • "Where do I start with Joy? She is one of the brightest colleagues I had the pleasure of working with, so much so that "how would Joy approach this" is a question I often I ask myself ! Not only she is amazing when it comes UX and UI, she has a natural talent for User's Journey, focusing how to make it successful and valuable for them through product innovation, branding, and even content production. "

    Iman Anvari - Seagate